AI research and products that learn from every interaction to power every application
We care about building a single core model for understanding human behavior.
Human behavior unfolds over time. Decisions, actions, and responses form sequences that reveal deeper patterns than any snapshot could capture. Recent advances in sequential modeling and self-supervised learning make it possible to learn from these patterns systematically, across domains.
At the heart of our approach is a simple insight: actions speak louder than words. An agent, whether a person, team, or system, is best understood by how it acts. An item, a product, document, or resource, is best understood by how others engage with it. These sequences of interaction become our foundation for learning.
We strongly believe that focus should lie in building a good model for the core understanding of agents and items, because it will be helpful in any application where either agents or items are involved; all such applications should be seen as downstream or fine tuning tasks, rather than problems that should be attacked in isolation.
We think this matters for a practical reason: any market defined by shared behaviors and meaningful connections should benefit from a model trained on all of its data together. A unified approach captures relationships that fragmented systems miss, and positions that model to serve any downstream need where understanding agents or items is valuable.
Our research
2026-02-05
Large Behavioral Models: A Foundation Model Paradigm for Human Actions
We introduce Large Behavioral Models (LBMs)—foundation models trained on chronological sequences of human actions. BehaviorGPT, a frontier LBM, delivers double-digit sales uplift for retailers and payment companies.
2025-07-15
BehaviorGPT for Visual Art: A Foundation Model for Aesthetics
We introduce the first behavioral foundation model for visual art and aesthetics. Trained on 215 billion human interactions across major art and design platforms.
2025-06-26
BehaviorGPT at Work: A Foundation Model for Workforce Actions & Dynamics
We applied language modeling techniques to detailed workforce behavioral data, creating BehaviorGPT-v2: a foundation model treating employee behaviors as a language to predict future actions.
Unbox in action
Methodology
- Modeled customer behavior as time-series sequences (sessions + transactions)
- Scored users in real time to predict intent and next purchase
- Powered personalized search ranking, recommendations, and dynamic category pages
Customer profile
- Large online art retailer
- Millions of active shoppers
- Competing directly with best-in-class search providers
“This is the largest A/B test impact we’ve seen in our company’s history.”
— Staff Engineer, ClientMethodology
- Learned shopper intent from checkout sequences
- Scored each checkout in real time to predict drop-off risk and likelihood to complete
- Ranked payment options, messaging, and offers to keep checkout smooth and improve completion
Customer profile
- Leading fintech platform
- 3.4M daily transactions
- 850,000+ retail partners
BehaviorGPT predicted behavior from real consumer actions and drove measurable revenue lift.
Methodology
- Learned intent from sequences of real actions
- Scored households dynamically from recent behavior
- Ranked ads by predicted next action
Customer profile
- National grocery leader
- $7B+ annual revenue
- 80% national reach
What Unbox can do for you
Optimize the value chain from inventory to cart.
Personalization, search and ranking (including SEO), assortment optimization, and demand forecasting powered by behavioral signals.
Team
Join the teamRickard Brüel Gabrielsson
“Current AI models understand language, but they struggle to understand agency. We are building the foundational layer for how machines interpret human intent, not by what people say, but by the sequence of actions they take. This is a once-in-a-generation opportunity to define an entirely new category of AI—and we are looking for the people who want to build that history with us.”
Gunnar Carlsson
“Every interaction creates a signal, but most enterprises are only listening to the noise. We founded Unbox to turn fragmented behavioral data into a coherent narrative, giving businesses the ability to predict the next move. Our vision is simple: one universal model for human behavior that powers every application where understanding people matters.”